Prof. Dr. Melissa Lê-Hoa Võ


Prof. Dr. Melissa Lê-Hoa Võ

Head of the Department of General Psychology I

Head of the Scene Grammar Lab

Goethe University Frankfurt am Main
Institute of Psychology
Department of General Psychlogy I
Theodor-W.-Adorno-Platz 6
D-60323 Frankfurt am Main, Germany

PEG Building
Office: 5G.091
Lab: 5G.078

Phone: +49 (0)69 / 798-35342

Curriculum Vitae


Date of Birth: 03/18/1981
Place of Birth: Munich, Germany
Nationality: U.S. American
Children: 1. Gioia Mai-Hoa Baldauf (06/14/2017), 2. Cy Manus Son Baldauf (02/02/2020), 3. Beau Dhi Baldauf (07/30/2022)
Parental Leave: 1. PL: 05/2017–07/2018, 2. PL: 01/2020–07/2021, 3. PL: 06/2022–04/2023


2009 Dr. Phil. in Psychology (summa cum laude)
Ludwig-Maximilians Universität München, Germany
“The Allocation of Attention in Scene Perception”
2006 Diplom in Psychology (M.A.)
Freie Universität Berlin, Germany
"Effects of Emotional Valence on Implicit and Explicit
Memory for Words: Can Pupil Dilation Give Clarification?"
2002 Vordiplom in Psychology (B.A.)
Universität of Eichstätt/Ingolstadt, Germany
2000 Abitur (advanced high-school diploma)
Gymnasium München/Moosach


since 07/2014 Full Professor for Cognitive Psychology (W3 Allg. Psychologie I)
Goethe Universität Frankfurt, Germany
07/2014-06/2017 Head of the DFG funded Emmy Noether Group
“Scene Grammar Lab”, Goethe Universität Frankfurt, Germany
11/2009-06/2014 Post-Doctoral Fellow at Jeremy Wolfe’s
Visual Attention Lab, Harvard Medical School & BWH, USA
11/2008-11/2009 Post-Doctoral Fellow at John Henderson’s
Visual Cognition Lab, University of Edinburgh, United Kingdom


Project name   Third party funder   Time period   Funding approval
(own contribution)

Abstrakte Repräsentationen in neuronalen
Architekturen (ARENA)
Teilprojekt: „Die hierarchische Struktur
abstrakter Szenenrepräsentationen“

  DFG   01.04.2023
  € 492.020,00
The Adaptive Mind (TAM)   HMWK
(Land Hessen)
  € 315.574,00
Digi_GAP TP 3 VR-Lernsituationen
FB05 Vo 12/2023
(i.A. des
  € 193.746,00
HA-Nr. 1015/21-17
EmotDes – Nutzerzentrierte
und emotive Einflussfaktoren
(Land Hessen)
  € 91.381,00
HA-Nr. 09/19, HOLM-Nr. 2019-01-PA
Cognition Design. Nutzerbefragung
mittels AR- und VR- Simulation zur
(Land Hessen)
  € 115.591,00
SFB TRR/135/3 Teilprojekt C07:
Die Entstehung von Objekt-Kontext-
Assoziationen in hierarchisch
strukturierten, realistischen Umgebungen
  DFG   01.01.2022-
  € 555.588,00
SFB TRR 135/2 Teilprojekt C07:
Effekte des szenischen Kontexts auf
semantischen Objektkategorisierungen
  DFG   01.01.2018-
  € 452.254,00
Emmy-Noether Programm:
Wissensstrukturen bei der Wahrnehmung
von Szenen – Behaviorale und Neuronale
Korrelate Semantischer und
Syntaktischer Verarbeitung von Szenen
  DFG   01.07.2014-
  € 819.429,00
NIH Ruth L. Kirschstein
National Research Service Awards (NRSA)
  NIH   01.12.2012-
  ca. $ 170.000
Applied Saliency Measurements in
Real-World Search Tasks
  ORISE   01.01.2013-
  ca. $ 26.000
Literature Review on Adaptation   ORISE   01.06.2012-
  ca. $ 20.000
PostDoctoral Research Fellowship   DFG   01.11.2009 -
  ca. € 100.000

Total amount of awarded third party funding to this date: > € 3.3 mio


2019       YAVIS Award for outstanding teaching; Dept of Psychology
2018   Vision Science Society Young Investigator Award
2017   YAVIS Award for outstanding teaching; Dept of Psychology
2015   YAVIS Award for outstanding teaching; Dept of Psychology


Current Organization Membership: Deutsche Gesellschaft für Psychologie (full member since
2012), Psychonomic Society (full member since 2012), Association for Psychological Science
(2016-2021), Vision Sciences Society (since 2009)

Editorial Board:

  • Action Editor for Visual Cognition (2016-2019)
  • Consulting Editor for Attention, Perception, & Psychophysics (since 2015)
  • Digital Associate Editor of the Psychonomic Society (2014-2020)
  • Review Editor for Frontiers in Perception Science (2013-2014)

Ad-hoc reviewer for, e.g.: Acta Psychologica; Annals of the New York Academy of Sciences;
Attention, Perception, and Psychophysics; Brain Research; Behavior Research Methods;
Cognition; Cognitive Neuroscience; CRPI; Emotion; Frontiers in Perception Science; Human-
Computer Interaction; International Journal of Psychophysiology; Journal of Experimental
Psychology: General; Journal of Experimental Psychology: Human, Perception, and
Performance; Journal of Experimental Psychology: Learning, Memory, and Cognition; Journal of
Eye Movement Research; Journal of Vision; NeuroImage, Neuropsychologia; Neuroscience
Letters; Perception; PLoS ONE; Psychonomic Bulletin & Review; Psychophysiology;
Psychological Science; Quarterly Journal of Experimental Psychology; Scientific Reports;
Science Advanced; Visual Cognition; Vision Research, …

Conference Organization:

  • From 2011-2013 I organized the Object Perception, Attention, and Memory (OPAM) conference. OPAM is an international conference dedicated to issues in object perception, attention, memory and other areas of visual cognition. It takes place, each year, on the first day of the meeting of the Psychonomic Society in major cities of the US. OPAM is intended as a forum primarily for scientists early in their careers, such as graduate students or post docs.
  • In 2025, I will be organizing the Tagung experimentell arbeitender Psychologen (TeaP). The TeaP is a well-known psychological research conference of international junior and senior scientists from different fields of Experimental Psychology (e.g., cognitive, social, developmental, and biological psychology) and neighbouring disciplines. It has been held since 1958 and is typically attended by about 600 to 900 scientists from Germany, Europe, and the USA.

Institutional Responsibilities:

since 2021 Vice President of the Interdisciplinary Center for Neuroscience Frankfurt (ICNF)
2018–2020 Prodekanin, Faculty of Psychology & Sports Sciences, GU Frankfurt
since 2019 Member of the Frankfurt Open Science community
since 2015 “Vertrauensdozentin”(elected by students), Dept. of Psychology, GU Frankfurt
2014–2020 Member of the Ethics Committee; Dept. of Psychology, GU Frankfurt
2014–2017 Organizer of the Wertheimer Colloquium , Dept. of Psychology, GU Frankfurt

Mentoring Activities:

  • Member of SciMento (; mentoring program for talented female PhD candidates and postdocs from 5 universities in Hesse);
  • Member of START (; part of the Hertie Institute) that supports the academic advancement of children who have a migration background.
  • I am also an active member FOVEA (Females of Vision et al.;, which aims to promote women in vision research to advance the visibility, impact, and success of women in vision science.