We would like to cordially invite you to a lecture by Prof. Michael Lounsbury (Alberta School of Business), one of the most renowned scholars in the field of Management & Entrepreneurship. The lecture, titled "Entrepreneurial Possibilities: Broadening the Scope of Research on Entrepreneurship and Markets" is organised by the IZO in cooperation with the CEDITRAA research project and will take place on 22 May 2023 at Campus Westend.
Professor Lounsbury will present ideas from his recent book with Mary Ann Glynn entitled "Cultural Entrepreneurship: A New Agenda for the Study of Entrepreneurial Processes and Possibilities" (Cambridge University Press, 2019). Cultural Entrepreneurship has been a rapidly growing scholarly conversation that has historically focused a great deal on how new entrepreneurial ventures gain legitimacy via storytelling. The book provides a critique of applied economic approaches to entrepreneurship, and argues for a more profoundly cultural approach that focalizes how field dynamics around future oriented stories constitute the identities of entrepreneurs and entrepreneurial possibilities, prefiguring the emergence of entrepreneurial dynamics. He will leverage the empirical case of nanotechnology to illustrate core arguments, but will also call for more diverse research from around the globe (e.g., Africa and Asia) in order to further flesh out the theory of cultural entrepreneurship.